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Marketing Practices

Fortress Marketing and Communication Standards

This page describes the marketing, lead-generation, communication, disclosure, and consumer protection practices used by Fortress Loan and Finance LLC in connection with Payday Cah Advance by Fortress. It is intended to explain how we describe our service, how we work with traffic and lead sources, how consumers may manage communication preferences, and what conduct Fortress does and does not permit in connection with the promotion of the Services.

1. Core Marketing Principle: Accuracy Over Impression

Fortress requires that advertising, landing-page content, and consumer-facing communications accurately reflect the role of Payday Cah Advance by Fortress as a loan matching and informational service. Marketing materials must not state or imply that Fortress is itself a lender, guarantor, bank, direct funding source, or final credit decision-maker. Any reference to ranges, rates, repayment periods, or eligibility must be presented as general product information and not as guaranteed personal outcomes.

2. Disclosure Standards for Consumer Communications

Marketing materials should clearly communicate that independent third-party lenders determine approval, decline, rates, fees, and repayment terms. Where space allows, Fortress expects prominent disclosure that submitting a request does not guarantee an offer or funding. Where space is limited, short-form disclosures may be used, provided that a clear path exists to full legal disclosures before any consumer takes a material next step.

3. Lead Generation and Source Quality

Fortress may use direct traffic, affiliate traffic, paid placements, email acquisition channels, search campaigns, and other lawful marketing sources to promote the Services. We reserve the right to review source quality, reject suspicious or non-compliant traffic, investigate anomalous patterns, suppress fraudulent leads, and terminate source relationships that do not meet legal, quality, or consumer-protection expectations.

4. Communication Channels

Subject to consent, law, and preference settings, Fortress or its authorized service providers may communicate by email, telephone, SMS, support reply, or on-site notice regarding service operation, application routing, customer service, policy changes, communication preferences, or related matters. We distinguish between promotional communications and transactional or legally required communications. Even where a user opts out of promotional messages, Fortress may continue to send non-promotional legal, administrative, security, or account-related notices where permitted by law.

5. Consent Management and Suppression Controls

Marketing contact practices are intended to respect applicable consent rules, internal suppression records, unsubscribe requests, do-not-contact flags, and operational exclusion lists. Fortress may maintain records of opt-outs and suppression preferences for compliance and audit purposes even after promotional contact has stopped, to ensure that previously processed requests remain effective.

6. Prohibited Marketing Conduct

  • Misrepresenting Fortress as a lender, underwriter, funding source, or guarantor of approval.
  • Advertising guaranteed approval, guaranteed funding, or pre-approved status without lawful factual support.
  • Concealing mandatory disclosures about lender control over terms, pricing, and approval decisions.
  • Using deceptive countdowns, false urgency, hidden conditions, or manipulative scare tactics to pressure consumer submission.
  • Targeting minors or knowingly soliciting ineligible users.
  • Failing to honor valid unsubscribe or suppression instructions within the legally required timeframe.

7. Data Use in Marketing and Measurement

Fortress may use personal information and device-linked information for campaign measurement, source attribution, analytics, fraud detection, communication preference management, audience suppression, and limited optimization consistent with our Privacy Policy and applicable law. Depending on the jurisdiction, some of these disclosures or uses may be subject to opt-out rights relating to sale, sharing, or cross-context behavioral advertising.

8. Affiliate, Publisher, and Vendor Oversight

Any affiliate, publisher, media buyer, vendor, or partner participating in promotion of Fortress is expected to comply with applicable law, platform requirements, and Fortress disclosure standards. Fortress reserves the right to audit, pause, suspend, or terminate partner relationships where non-compliance, excessive complaint rates, deceptive claims, abnormal traffic patterns, or legal risks are identified.

9. Consumer Complaints and Compliance Escalation

Consumers who believe they received a misleading communication, unauthorized promotional message, or improper representation of the Fortress service may contact us for investigation. Complaints may be reviewed for source identification, communication history, consent status, and applicable suppression or legal obligations. Appropriate corrective actions may include suppression updates, source investigation, disclosure revisions, or partner removal.

10. Contact Information

If you have questions about Fortress marketing practices or wish to report a potentially misleading communication, contact [email protected], call (970) 406-7389, or write to 2265 Lima St, Aurora, CO 80010-1334.